Stacey Nelson Smith, CEO of Civilian, provides amazing insights on three critical topics for today’s leader.
Higher Purpose: As a leader, Stacey made a huge shift in the company’s focus transitioning from a commercial marketing company to a social marketing company that focuses on behavioral change in society. This compelling story takes you on the journey from pro bono work on the side, to changing the entire focus of the organization that has created meaning and impact for all the stakeholders of Civilian.
Hybrid Office: Amazing marketing comes from great creativity that only occurs through team collaboration. Stacey walks us through the process of opening their new downtown office. She shares the key factors and considerations that you need to be thinking about if and when you bring your team back together.
B-CORP: Some of you may have heard of B Corp or Benefit Corporations, but do you know what it means to be one? Stacey shares the challenges, and the huge benefits Civilian has experienced in their journey as a B-Corp Certified Company.