On this episode of Conscious Curiosity SD, Jeff sits down with Laurie Edwards-Tate, President and CEO of At Your Home Familycare, a 2025 BBB Torch Award for Ethics winner. Laurie brings a powerful mix of experience, heart, and uncompromising standards to a conversation about what real leadership looks like in an industry built on trust.
At Your Home Familycare is an early pioneer of non-medical in-home support. Laurie built the organization from scratch with a clear mission: compassionate home care you can trust. Her guiding belief has remained constant for four decades: the higher the standard you set, the better your community becomes. Laurie has advocated locally, statewide, and nationally for stronger, more ethical home-care standards, always leading with heart, ethics, and excellence.
This episode is a powerful reminder that leadership isn’t about scale—it’s about values. And when you set the bar high, everyone rises with you.
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