On this episode of Conscious Curiosity SD, Scott Lawn, owner of Greenway Landscape Design & Build, joins Jeff for a conversation about ethics, innovation, and building a purpose driven business.
After 33 years in business and more than 20,000 residential clients across San Diego, Greenway was recently named the 2025 BBB Torch Award for Ethics winner. For Scott, the award is validation of a culture built around one core value: we do the right thing. Everything else flows from that. Empowering people to do great work.
At the heart of Greenway’s work is making memories. They design outdoor spaces to be lived in and enjoyed. Greenway is a leader in soil health and water efficiency, using technology to improve watering rather than eliminate it. They help clients reduce water usage by up to 50% and create landscapes that thrive in San Diego’s climate.
Scott shares what it means to now work alongside his son as a business partner and how Greenway’s team stays closely involved with clients because they care about the process, not just the finished product.
This episode is a reminder that ethics drive culture and technology should serve people and the planet, and the best businesses are built with intention from the ground up.
Links from the Episode:
Greenway Landscape Design & Build
BBB Torch Awards for Ethics Winners 2025
Rancho Bernardo Community Foundation