Today on Conscious Curiosity SD, we sit down with Traci Cole—a mission-driven entrepreneur building a business that truly matters.
Traci is the CEO and founder of Dignity Bath and Spa and Director of Southern California Veterans Business Outreach Center where she leads the effort to support veteran and military-connected entrepreneurs in starting or growing a business.
Tracy shows us it’s not just about ideas—it’s about digging deep to find the real problem and having the courage to solve it.
Her journey began with caring for her father during Alzheimer’s, where she uncovered a powerful, often unspoken challenge: preserving dignity in caregiving.
That insight led to Dignity Bath and Spa—an innovative solution supporting both caregivers and those they love.
This episode is about:
- The mindset of a true entrepreneur
- Building from purpose, not just profit
- Solving problems that matter
If you want to build something meaningful—don’t miss this episode.
00:00 – Tracy’s Mission & Purpose
03:20 – The Origin Story Behind Dignity Bath & Spa
4:45 – The Entrepreneurial Problem-Solving Mindset
21:05 – Supporting Veteran Entrepreneurs
33:00 – AI, Radical Uncertainty & the Future of Business
38:45 – Final Advice to Entrepreneurs
