What if business wasn’t just about profit, but about building trust, driving ethics, and making community impact? In this episode of Conscious Curiosity SD, Jeff sat down with Michael Sedio, VP, COO, and General Counsel of the Better Business Bureau Serving the Pacific Southwest, Central, and Inland California. Michael shares the surprising evolution of the BBB from complaint resolution to a powerhouse of purpose-driven initiatives.
From startup accelerators to ethical business awards and scholarship programs, discover how the BBB is shaping the future of business in San Diego and beyond. Michael’s personal stories and deep insights will leave you inspired to lead with integrity and act for good.
Podcast Timestamps:
1:45 – Michael’s Backstory with the BBB
8:00 – BBB Expands beyond San Diego
10:35 – Programs: Helping Good Businesses Be Better
15:38 – Torch Awards for Ethics
18:28 – BBB4Good
23:38 – Scholarship Programs
27:07 – Collaboration In San Diego
31:35 – The Beginnings of the BBB, From 1912 to Today
Links from the Episode:
BBB Serving the Pacific Southwest, Central, and Inland Californialin