Douglas Raggio, the founder of Pass the Honey, joins the podcast to share his inspiring entrepreneurial story to “reclaim honey” by introducing new ecological diversity practices beyond what is perceived to be possible.
According to Douglas, honey is the third most fraudulent food that we eat. Nearly 80% of all liquid honey on retail shelves has been blended with processed sugar and syrups; thus, there’s a strong case to be made that most U.S. consumers have never even tasted true honey. In addition, the business of honey is wrapped up in stories of RICO Charges, is home to the infamous Honeygate Scandal, and is the 5th leading way to launder money.
Coming from a venture capital and private equity background, Douglas, as a true conscious capitalist, wants to create a legacy of transparency in business that’s not traditionally found in this industry. Pass the Honey has set him off on an unexpected adventure that is inspiring and informative for any entrepreneur who has a passion and desire to make a difference.
Key Takeaways:
- An understanding of the industrial food complex in which we all participate.
- The story of honey’s impact on the world as a net-positive carbon product after sourcing.
- The hard reality of the entrepreneur’s journey to change the world.
- The need for a truly powerful higher purpose and the passion that it takes to run the race.
You can get the full story in Douglas’s new book: https://www.amazon.com/So-You-Wanna-Beverage-Pick-Your-Path-ebook/dp/B09CM2773X/ref=sr_1_1?crid=JWQB35GD7RRT&keywords=douglas+raggio&qid=1645640157&s=books&sprefix=douglas+raggio%2Cstripbooks%2C134&sr=1-1
Get more details on the Honey Industries on Netflix’s Series: Rotten (https://www.youtube.com/watch?v=_ot6W_7hvrM)
Learn more about buying true unadulterated Honey from: https://passthehoney.com