What if a business failure was actually the beginning of something extraordinary? In this episode of Conscious Curiosity SD, Sarah Payne shares the inspiring origin story of Untours, the first-ever B Corp, and how it sparked a global movement for business as a force for good.
With a rich background in economic development and deep experience helping companies improve their social and environmental impact, Sarah brings both passion and practical wisdom. You’ll hear the origin story of the world’s first B Corp, how that legacy lives on through UnTours and UnTours Foundation, and why San Diego is uniquely positioned to become a thriving hub for values-driven companies.
We also dive into the B Corp certification process, its rigor, its rewards, and how businesses can take meaningful steps toward making a real difference. If you’re curious about how companies can lead with purpose and make a real impact, this episode is packed with insight.
Podcast Timestamps:
1:30 – Sarah’s Why
6:30 – The Story of UnTours, The World’s First B Corp
13:39 – UnTours Foundation, Impact Investing
18:40 – Becoming a B Corp Hub
26:12 – ELUME – Sustainability for Entrepreneurs
28:56 – B Local San Diego & B Certification
35:36 – Optimism for the Future
Links from the Episode: