Marketing That Matters With Sarah Yasukochi

Conscious Curiosity

Marketing That Matters With Sarah Yasukochi

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Most businesses don’t have a marketing problem.

They have a strategy problem.

Too often we jump to tactics—social media, advertising, AI, websites, videos—before answering the most important question:

What are we really trying to accomplish?

In this episode of Conscious Curiosity SD, I sit down with Sarah Yasukochi, Founder & CEO of House Collective and one of San Diego’s most respected purpose-driven marketing strategists.

Sarah shares why great marketing isn’t about chasing clicks—it’s about building trust, amplifying meaningful work, and creating a strategy that serves people first.

We explore:

• Why strategy should always come before tactics
• How purpose becomes a competitive advantage
• What responsible marketing looks like in today’s world
• Why trust is the foundation of every successful brand
• A live coaching session where Sarah helps me think through launching our new AI    Transformation practice

If you’re a business owner, CEO, marketer, or leader trying to grow your impact—not just your marketing—this conversation is worth your time.